A treasure trove of whitespace opportunities

Think It

Want to create a new brand? Need a home-run hero product? Ready to strategize on long-term New Product Development?

BNB’s unique “inside-out” approach is different to the competition: we begin by checking brand fundamentals and key development drivers (independent of market trends and reports) to ensure all ideas and innovations are authentic, multi-dimensional, bankable extensions of brand.

This can involve:

  • Brand immersion: full integration into founder and/or key team member perspectives for an adaptable and organic ideation process

  • DNA-driven Ideation: rooted in brand foundation to foster a strong USP and competitive edge for your brand

  • 1:1 Think Tank Sessions that infuse team members with a cohesive approach and provides them with tools to independently continue the creative process.

  • Creative Brief Design for an optimal, efficient NPD

  • Introductions to and Relationship building with Industry Players & strategic partners that are crucial to bringing the brand its products to market (e.g., manufacturers, private chemists, packaging suppliers, designers, etc.)

Need good ideas?
Let’s Connect


Make It

Turning an idea into a proof of concept can be frustrating, especially if you don’t have the right partners or processes in place.

Let BNB:

  • Assess product or project needs

  • Connect you with the right people and companies to take it from concept to proof of concept

  • Streamline your creative and NPD process to create the best product possible

Want help bringing your idea to life?
Let’s Connect for 15 to discuss how your brand and R&D process can be strengthened.


Grow It

If you’re ready to expand your business and brand but aren’t sure of how to do so while minimizing risks, BNB can help clear an accessible pathway forward.

  • Non-beauty brands (e.g., apparel) that want to develop an authentic successful beauty offering

  • Niche beauty brands that want to expand into new categories (e.g., from Cosmetics to Skincare and Haircare, etc.)

  • Beauty brands seeking to expand into new countries

  • Novel ingredient manufacturers looking to strategically partner with beauty brands for innovative product launches

  • Brands interested in technologies including AI, AR, and the Metaverse

Ready to expand your brand’s horizons?
Let’s Connect for 15 and discuss potential opportunities.

Got questions?